PRESENTATION TOPICS

"The New Primal Desire"-A strategic guide to the heats, minds and fortunes of the future.
"The Sweet Spots of Desire"-How to create trends
"What Seduces the Luxury Consumer Now?"-Eleven Critical must-haves for future success
"Desire Espionage"-Cross-category intelligence
"Digital Desire"-How to Leverage the new primal desire in marketing new technology
"Desire and Innovation"-Delivering on Desire: The seven secrets of highly successful innovation companies
"Desire and The New Warranty"-What long-term commitments do consumers really want, and want enough to pay a premium for?
"Desire and the Media"-How to speak to the heart of Desire: Newly emerging and powerfully compelling, channels of consumer communication


ABOUT MELINDA DAVIS

Harvard-educated and the woman behind Faith Popcorn before she founded her own national forecasting firm, The Next Group, Melinda Davis has been described variously as "a secret weapon of the Fortune One Hundred" and a "hired-gun visionary." Her success lies in her uncanny insight into the human mind, and her ideas have paid off for leading corporate clients, including AT&T;, Viacom, Unilever, and L'Oreal, to name a few.

In The New Culture of Desire, Davis reveals findings from a 6-year study conducted by The Next Group that identify a profound cultural shift taking place in our society. As a country, says Davis, we are no longer motivated by physical desires (food, sex, money, etc.). Instead, we are in search of things that feed the metaphysical (internal) state (spiritual, emotional and intellectual satisfaction). In her book, Davis identifies the major trends that illustrate this drive for psychic survival.
Like the national bestsellers, Megatrends and The Tipping Point, The New Culture of Desire is sure to have a profound impact on the way we perceive and pursue our lives.

Melinda Davis is President & CEO of The Next Group, the action-oriented futurist think tank and marketing consulting group in New York City, specializing in strategic vision of the future, brand positioning, and new product and business development.

She is a popular speaker internationally on the subject of popular culture and creative consumer marketing. Her background includes adventures in journalism, magazines, advertising and literary fiction. Educated in Europe and America, graduated Harvard University, Melinda lives in New York City and the Berkshires.