Maddy Kent Dychtwald
About Maddy Kent Dychtwald :
Maddy Dychtwald is a nationally known author, public speaker, marketing executive, entrepreneur and is a leading authority on generational marketing and demographics. For almost 25 years, she has been actively involved in analyzing and forecasting demographic, lifestyle and consumer marketing trends pertaining to boomers and the aging of America. In 1986, she co-founded Age Wave, with her husband, Ken. During that first decade, she helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. Age Wave has provided breakthrough research, compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500, including the landmark study Women, Money and Power.
Maddy is the author of Gideon’s Dream: A Tale of New Beginnings (HarperCollins Children’s Books, March 2008) and Cycles: How We Will Live, Work and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association. She speaks to more than 35,000 people each year through her presentations for corporate and association audiences and has been featured in articles in leading newspapers and magazines nationwide, including Advertising Age, the Chicago Tribune, the Los Angeles Times, the Miami Herald and US News and World Report. She has also made numerous television appearances.
She is presently finishing up work on her latest book, Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (Voice/Hyperion) to be published in May 2010. A graduate of New York University, Maddy has been married for 25 years, has two children and lives in the San Francisco Bay Area where she has spent much of her adult life as a working mom.
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