The Value of a Speakers Bureau to You
Do you think you are saving time and money by doing the work of finding a speaker yourself?
Do you trust the Internet as a source of knowledge over an expert?
The answer to both is a resounding NO and here’s why:
My daughter asked me what I do at work.
So many of us have that little 8 second plug about what we do to pitch to potential clients, but recently Simon Sinek and others have asked the question, why? Why do you do what you do?
Sinek says, “People don’t buy WHAT you do; they buy WHY you do it.”
I know that I help clients find just the right speaker for their budget and meeting objectives and handle all the negotiations, paperwork and the details associated with hiring a speaker for a meeting or event. But so do other speaker bureau agents. So, why do I do this and how am I different from the others?
I really could do something else, so why do I do this particular job? The first thing that came to mind was, “I love my job.” But, that’s not my why, so I decided to make a list of the reasons why I do what I do, and this is how it looked:
- I really do like to help people solve problems
- I know that Inspiring and motivating others makes a difference in their lives
- I truly believe in the power of words
- People need positive messages in order to grow
- We should never stop learning!
- Soft skills are critical to success in business and in life
- I really like people and believe in building relationships not just business contacts
So, the next time someone asks you what you do, think about your reasons for why you do it. Communicate those reasons to your customers and business interactions and you may just find that clients will begin to identify with you on a personal level. The result will be the creation of a unique relationship of respect, loyalty, and shared values. Stand out from the rest with authenticity and clarity of purpose.
Speakers Network Worldwide has a clear understanding of our “why.” Call today and we would be happy to talk about it with you!
Here at Speakers Network Worldwide, we believe that words have power and that they really matter. We believe this so strongly that we have created a whole business around the spoken word and bringing people who have something valuable to say to our clients to meet their specific needs.
So, speakers have the power to convey incredible insight and inspiration through their words and their stories. People either listen to those words or they don’t. Those that don’t may miss something extraordinary, but those who do listen, do it for 3 reasons:
- They listen because they are intrigued by the speaker’s life experiences and knowledge.
Speakers often have experienced a life event that gives insight into what the average audience doesn’t know. They have overcome adversity, beat the odds, or experienced a life-changing event and are happy to explain how their experiences helped them become better personally and professionally. Speakers are often experts in their fields, having spent years studying a specific topic or skill and their knowledge is worthy of sharing with an audience.
- They listen because the speaker is a great storyteller.
Some people have the gift of telling a great story. They create entertainment using theatrical skill to engage an audience and bring them into the tale as if they were actually part of the story itself. Seeing oneself in a mirror often shines light on weaknesses that can be overcome.
- They listen because the speaker can inspire personal change in their lives.
A great speaker’s words can change how people think, feel, and act. Becoming aware of thoughts, feelings and actions causes reflection and evaluation, which can lead to personal growth and renewal. Many speakers have great skill in motivating people to action. They have studied learning styles and the psychology of personal drive and are able to use their messages as a tool to help others create meaning and purpose.
We at Speakers Network Worldwide are waiting to help you and your organization tap into the power of words!
Organizations are always looking for ways to take their group to the next level. (more…)