When the going gets tough people need inspiration and information more than ever. Traditionally, keynote speakers have done a great job in helping organizations with growth, engagement, and messaging. Not only have they been conduits of inspiration and motivation, but being experts in specific fields, they really provide timely and much needed information for professional growth. However, change is part of life and we find ourselves in a period of tremendous change and uncertainty. So, what do we do to inform, inspire and empower our groups and teams in today’s world?
The Value of a Speakers Bureau to You
Do you think you are saving time and money by doing the work of finding a speaker yourself?
Do you trust the Internet as a source of knowledge over an expert?
The answer to both is a resounding NO and here’s why:
Some years ago, when SNW was just starting out, I had a client who called to book a speaker she had seen a few years earlier. “Well, this is too easy,” I thought. I didn’t have to do any research at all. I called the speaker, made all the arrangements and seemingly created a perfect match for client, speaker and the event. Once the meeting had concluded, the client called, a bit disappointed, and shared that the speaker had not changed the message, not one bit since the last time she has seen him speak. Fortunately, I was able to have the opportunity to serve her again by suggesting a great speaker, and that time she was incredibly pleased. I got lucky!
The real takeaway from this experience is for the speaker as well as for the bureau. Speakers must continue to grow their message and resist taking the easy route of a memorized speech. Just because someone has heard a specific speaker’s keynote, doesn’t mean they want to hear the same message over and over. It’s great for speakers to have an incredible story that defines who they are and is critical to their presentations, but their purpose is to help the audience understand the objectives set up by the meeting planner. The best speakers know it’s not about them, it’s about the audience.
SNW also learned something important: When a client asks for a speaker they have already heard, we make sure to ask the speaker if his/her presentation has been updated since the client last heard them speak. Clients want to trust speakers to put as much time into perfecting their message as they do in planning the meeting.
A really great bureau has their client’s back and asks the right questions ensuring the best meeting possible.
Call today for SNW’s expert speaker suggestions!
Here at Speakers Network Worldwide, we believe that words have power and that they really matter. We believe this so strongly that we have created a whole business around the spoken word and bringing people who have something valuable to say to our clients to meet their specific needs.
So, speakers have the power to convey incredible insight and inspiration through their words and their stories. People either listen to those words or they don’t. Those that don’t may miss something extraordinary, but those who do listen, do it for 3 reasons:
- They listen because they are intrigued by the speaker’s life experiences and knowledge.
Speakers often have experienced a life event that gives insight into what the average audience doesn’t know. They have overcome adversity, beat the odds, or experienced a life-changing event and are happy to explain how their experiences helped them become better personally and professionally. Speakers are often experts in their fields, having spent years studying a specific topic or skill and their knowledge is worthy of sharing with an audience.
- They listen because the speaker is a great storyteller.
Some people have the gift of telling a great story. They create entertainment using theatrical skill to engage an audience and bring them into the tale as if they were actually part of the story itself. Seeing oneself in a mirror often shines light on weaknesses that can be overcome.
- They listen because the speaker can inspire personal change in their lives.
A great speaker’s words can change how people think, feel, and act. Becoming aware of thoughts, feelings and actions causes reflection and evaluation, which can lead to personal growth and renewal. Many speakers have great skill in motivating people to action. They have studied learning styles and the psychology of personal drive and are able to use their messages as a tool to help others create meaning and purpose.
We at Speakers Network Worldwide are waiting to help you and your organization tap into the power of words!
“It is not the mountain we conquer but ourselves.” – Edmund Hillary
One of the biggest things I have learned isn’t that life is full of summits and valleys. We all have those summit experiences where we stand at the top and breathtakingly stare in awe of an accomplishment or an unspeakable gift. And, we all have those valley times when we just look up wishing we were at the top of the nearest mountain looking back at a trial or tempest being experienced in our lives. (more…)