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Kelly McDonald

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.

Fee Range: $ $20,000 - $30,000

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SPEAKER BIOGRAPHY

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.  She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Kelly has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio. Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.

Kelly speaks to organizations and associations of every size. She does 80-100 professional speaking engagements a year, working with clients directly as well as with speakers bureaus. Her style is a mix of high content and high humor.  Kelly’s energy and humor keep audiences riveted and engaged.  She employs audience interaction to foster learning and engagement, giving audiences a means of discussing the content and how it applies to their roles, their challenges and their opportunities.

There is no such thing as a “canned presentation” in Kelly’s world.  She works with each client to customize the presentation for the client’s audience, industry (including language and terms specific to their industry) and geography, if applicable.  Industry-specific and relevant examples are used, and audience interaction is welcomed.

In addition to Kelly’s extensive public speaking experience, she is also the author of three bestselling books. Her latest, “How to Work With & Lead People Not Like You”, was #9 on the list of Bestselling Business Books of 2017. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011. Kelly’s second book, “Crafting the Customer Experience for People Not Like You”, was #5 on the list of Bestselling Business Books of 2013.

Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison.  She now lives in Denver, Colorado.  When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside.  And shopping for high heels.

Kelly McDonald's Programs

Popular Speeches:

  • How to Work With & Lead People Not Like You

  • How to Market & Sell to People Not Like You

  • Crafting the Customer Experience for People Not Like You

  • Transformative Women’s Leadership – How to Move the Business Forward with the Teams You Lead

  • Why Do I Have to be Politically Correct?

  • Six Consumer Trends You Need to Leverage Right Now

  • Finding Future Hires in a Gig Economy:  How to Recruit, Train & Retain Young Talent Now

  • The New Demographics & How They Affect Your Business, Today & Tomorrow

  • Marketing & Selling to Women:  How to Win the Hearts and Reach the Wallets of Today’s Modern Woman

  • Come Together:  How to Work with Someone Much Older or Younger than You

  • Disaster Recovery & Crisis Management Using Social Media

  • Social Media & Marketing: How to use It to Grow Business in a Low-Cost/No-Cost Manner

  • Tips & Tricks for Taking Social Media to the Next Level

  • Marketing 101:  the Essentials of Advertising & Marketing and How to Implement Them

  • How to Connect with Others, Regardless of Age, Wage or Lifestage

  • How to Be a Culturally-Ready, Culturally-Friendly Employer:  Insights Into Your Diverse Workforce

  • Relating, Not Translating:  How to Market to U.S. Hispanics

Kelly McDonald's Books

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