What makes Howard Hyden such a great speaker? Not only is Howard a very dynamic and entertaining speaker, but he presents a unique perspective on how organizations can achieve competitive advantage and excellence by being customer focused. He addresses all aspects of business including services, products, operations, design,administration, finance and more and how by focusing on their customers, businesses can actually change the culture of a company. His presentation is described as "transformational." His messages, tools and techniques are not only unique, but completely actionable. In his own distinctive style, Howard challenges his audiences to "dare to be awesome" and to "play the game at the awesome level." That's the power that he brings to his presentations.

Howard served as a senior marketing executive for a Fortune 100 company for four years. In this capacity he directed research and development of strategies for transforming the entire organizational culture into a Customer Focused one. He did this by conducting interviews at some of the nation's most prestigious business schools-Stanford, Harvard, Duke, and Kellogg-as well as at several major corporations. As a result, he combined both the discipline of marketing and organizational development into a unique, integrated approach. He designed innovative tools to assist organizations integrate Customer Focus into the infrastructure of their organizations. Howard has experience in marketing to industrial, government, and consumer markets.

Howard is nationally recognized as THE leading authority in helping companies become Customer Focused. As a corporate executive, entrepreneur, keynote speaker, workshop facilitator, author, and president of The Center for Customer Focus, he assists organizations to begin making profound transformations. He has inspired change at companies worldwide including Del Webb, 3M, Wells Fargo, and Dunn & Bradstreet.

Howard has spoken at numerous conferences, association meetings, and trade events including the prestigious Inc. Magazine's annual conference on "Growing Your Business". He has presented in various capacities including keynote speaker, breakout session presenter, and workshop facilitator. As a keynote speaker, he has shared the platform with Stephen Covey, Tom Peters, Peter Ueberoth, and others. Howard is a featured author in a book entitled Conversations On Success. He is currently working on a new book entitled Add Value or Stay Home.

Howard is an honor MBA graduate from Pepperdine University and majored in electrical engineering as an undergraduate at the University of Illinois.