Lorri Allen works with people who want to craft a clear media message and with organizations that need to communicate in crisis. Lorri coaches newsmakers who need to improve their ability to answer questions or who need confidence in front of reporters. In addition, Lorri provides "insurance" against a media crisis or insurance against looking stupid on television.

Lorri is qualified to do this after 25 years as a broadcast and print journalist. She has reported, anchored and produced TV newscasts, coordinating coverage for events ranging from the Oklahoma City bombing to the tragedies of September 11, 2001. She's covered national political conventions and hosted a three-hour, daily talk show simulcast on Sirius and national television for four years. As a corporate executive, Lorri has managed a staff, a budget and egos. Lorri is also an award-winning, adjunct instructor at Southern Methodist University's Cox School of Business.

Lorri holds a degree in journalism from The University of Texas at Austin. She's the co-author of Be A Newsmaker and Speak to Success.