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Travels from :
Massachusetts
Main Topics :
Branding
Business Growth
Inspirational
Marketing
Motivation
Fee Range :
East: $$
West: $$
Speaker Iamge Larry Gulko

About Larry Gulko :



Gulko is a sought-after branding strategist and speaker. He is well known for developing powerful brand marketing ideas and strategies that build leading brands--brands that are focused, deliver a unique value proposition, own something special in the customer’s mind, dominate a product category, drive business value and performance, and showcase a great business story. He has introduced over 25 products for a variety of companies in the consumer goods and services, business and professional services, technology, financial and healthcare sector. These organizations have spanned entrepreneurial ventures to the Fortune 500.
Gulko has a passion for helping organizations drive their brands to be the best-selling brand in its product category. As a powerful storyteller, motivational speaker and thought leader, his entertaining style delivers a presentation that is an insightful, engaging and enjoyable experience. Gulko inspires and motivates audiences to create exciting brands to compete in today's ever-changing business landscape and drive business performance.



His vision and dynamic approach to building brands and business value aligns with Ralph Waldo Emerson’s mantra - “Do not go where the path may lead; go instead where there is no path and leave a trail.” What the best companies and the best brands have done is just that— focused their brand, created a new category, dominated their market, and became a best-selling brand in their category.


Signature Accomplishments......


--Developed Branding & Customer Loyalty Retreat with The Disney Institute
--Invited to create a brand leadership program for Ernst & Young Entrepreneur of the Year Alumni and participate in the firm’s Exceptional Enterprise venue
--Regular guest on Boston NECN-TV Business Day
--Created a new brand strategy and image for The LPGA Legends Tour
-- Developed a CEO brand leadership program with the Harvard Business School
--Invited to present at the Great Ideas Conference for several years
--Created the FreshLook™ Brand Marketing Retreat — for management teams
--Lectured on Brand Strategies in Babson College Executive Education program
--Published - numerous brand marketing feature stories for leading publications


His numerous speaking engagements include ASAE and The Center for Association Leadership, The PGA, Association for Corporate Growth, Johnson & Johnson, American Marketing Association, Harvard Business School, Puerto Rico Hotel and Tourism Association, Minnesota Bankers Association, Great Ideas Conference, Small Business Association of New England, McGraw-Hill, Agfa/Bayer, National Association of Information Destruction, Compressed Gas & Air Institute, U.S. Chamber of Commerce, Golf Inc., Florida Society of Association Executives, American Resort Development Association, The National Golf Course Owners Association, Florida Hotel/Condo Symposium, The Bankers Club of Miami, Merrill Lynch, The Global Gaming Expo, International Health, Racquet and Sportsclub Association, and Cosmoprof North America Beauty Conference.

 

Speech Titles :

7 Powerful Branding Strategies To Build Your Brand, Break Through The Marketing Clutter and Drive Business Growth

Known for creating remarkable branding ideas and break-through marketing campaigns that drive business growth, Larry shares his ideas and strategies to focus and create a leading brand that is well positioned, owns something special in the customer's mind, dominates a product category and showcases a great business story. He inspires his audiences to take a fresh look at their brand and shares 7 powerful ideas and strategies to target a mindset to emotionally connect with their customer and drive brand preference and loyalty to a new plateau of success. 
Larry discusses the importance to focus your brand, create a relevant brand promise and offer a unique value proposition to unlock your market and dramatically improve the performance of your business. To compete in today's ever-changing business landscape, your brand must be perceived as a trusted brand (not simply a commodity) and win customer confidence by delivering on your brand promise and engaging in exciting brand experiences everyday. A best-selling brand earns its marketing stripes by being perceived as part of the fabric of the customer's world, delivers premium value, and embraces personal relevance. 
Larry also discusses the importance of engaging the customer to ensure they genuinely feel “Your Brand … is Their Brand” and encourages his audience to be inventive, to explore new ideas to attract, retain, and build the most valuable customer relationships.
•	Focus and build your brand to own something special in the customer’s mind
•	Create a unique value proposition and deliver a remarkable brand experience
•	Dominate your product category and become a best-selling brand
•	Create a brand promise that is relevant and builds trust 
•	Establish and strengthen leadership credentials 
•	Establish an emotional connection to capture mindshare and unlock the market 
•	Drive brand preference, enhance loyalty and build valued customer relationships
•	Internal branding: Inspire everyone to “live your brand” and become raving fans
•	Identify strategic marketing and branding challenges that impact success
•	Create a great business story that drives long-term growth 




 Powerful Branding Strategies To Build Your Brand and Inspire Your Team To “Live Your Brand”
   
Larry shares his ideas to create a leading brand externally and internally - a brand that is strategically positioned, owns something special in the customer's mind, is embraced by employees so they become raving fans and showcases a great business story. Larry will inspire you to take a fresh look at your brand and shares 7 powerful ideas and strategies to target a mindset, emotionally connect with the customer and drive brand preference and customer loyalty to a level of success. The sum of customer experiences creates the brand -- not only does he discuss the importance to focus your brand and create a unique value proposition but also to get employee buy-in to accurately reflect your brand image and personality to deliver a wonderful customer experience everyday. 
By effectively communicating with your team to ensure they truly understand the purpose of your organization and their role to achieve business success, you’ll create an exciting, thriving organization where everyone is involved, everyone is fully engaged, and everyone is a player.  And, as a result, your staff will believe in your brand – they will “live your brand.”
*Brand Marketing Roundtable   
Following his speech, Larry will facilitate a brand marketing roundtable where your attendees will benefit from additional value - an opportunity to interact in a unique marketing chat with Larry and their peers and enjoy a remarkable, engaging experience. This popular, informal forum enables the audience to discuss topics of interest presented earlier as well as pose questions about the key marketing and branding challenges they’re facing - create brand differentiation, build brand awareness and preference, unlock the market, category ownership, brand promise, be perceived as a trusted brand (not simply as a commodity), customer loyalty, capture mindshare to increase market share, “live the brand” and deliver exceptional brand experiences, drive revenue and improve business performance. 
Think of this session as providing added premium value -- a brand strategist “at their fingertips” for an hour. (length of time is flexible)
Branding Forum 
Larry speaks on Branding for 15 minutes and showcases a panel of 3 people (associated with the specific industry event he is speaking at) who represent successful brands. The panel shares their brand marketing ideas, strategies, business insight, and vision/philosophy for building brand equity, business value and driving business performance. A very entertaining, engaging, and educational experience including audience Q&A.
BrandBites
An enjoyable, entertaining brand storytelling presentation that is designed for a breakfast, lunch or dinner venue.


Fee Range
  Symbol  Fee
 $   $5,000 or Less
 $$   $5,001 - $10,000
 $$$   $10,001 - $20,000
 $$$$   > $20001