7 Powerful Branding Strategies To Build Your Brand, Break Through The Marketing Clutter and Drive Business Growth

Known for creating remarkable branding ideas and break-through marketing campaigns that drive business growth, Larry shares his ideas and strategies to focus and create a leading brand that is well positioned, owns something special in the customer's mind, dominates a product category and showcases a great business story. He inspires his audiences to take a fresh look at their brand and shares 7 powerful ideas and strategies to target a mindset to emotionally connect with their customer and drive brand preference and loyalty to a new plateau of success. 
Larry discusses the importance to focus your brand, create a relevant brand promise and offer a unique value proposition to unlock your market and dramatically improve the performance of your business. To compete in today's ever-changing business landscape, your brand must be perceived as a trusted brand (not simply a commodity) and win customer confidence by delivering on your brand promise and engaging in exciting brand experiences everyday. A best-selling brand earns its marketing stripes by being perceived as part of the fabric of the customer's world, delivers premium value, and embraces personal relevance. 
Larry also discusses the importance of engaging the customer to ensure they genuinely feel “Your Brand … is Their Brand” and encourages his audience to be inventive, to explore new ideas to attract, retain, and build the most valuable customer relationships.
•	Focus and build your brand to own something special in the customer’s mind
•	Create a unique value proposition and deliver a remarkable brand experience
•	Dominate your product category and become a best-selling brand
•	Create a brand promise that is relevant and builds trust 
•	Establish and strengthen leadership credentials 
•	Establish an emotional connection to capture mindshare and unlock the market 
•	Drive brand preference, enhance loyalty and build valued customer relationships
•	Internal branding: Inspire everyone to “live your brand” and become raving fans
•	Identify strategic marketing and branding challenges that impact success
•	Create a great business story that drives long-term growth 




 Powerful Branding Strategies To Build Your Brand and Inspire Your Team To “Live Your Brand”
   
Larry shares his ideas to create a leading brand externally and internally - a brand that is strategically positioned, owns something special in the customer's mind, is embraced by employees so they become raving fans and showcases a great business story. Larry will inspire you to take a fresh look at your brand and shares 7 powerful ideas and strategies to target a mindset, emotionally connect with the customer and drive brand preference and customer loyalty to a level of success. The sum of customer experiences creates the brand -- not only does he discuss the importance to focus your brand and create a unique value proposition but also to get employee buy-in to accurately reflect your brand image and personality to deliver a wonderful customer experience everyday. 
By effectively communicating with your team to ensure they truly understand the purpose of your organization and their role to achieve business success, you’ll create an exciting, thriving organization where everyone is involved, everyone is fully engaged, and everyone is a player.  And, as a result, your staff will believe in your brand – they will “live your brand.”
*Brand Marketing Roundtable   
Following his speech, Larry will facilitate a brand marketing roundtable where your attendees will benefit from additional value - an opportunity to interact in a unique marketing chat with Larry and their peers and enjoy a remarkable, engaging experience. This popular, informal forum enables the audience to discuss topics of interest presented earlier as well as pose questions about the key marketing and branding challenges they’re facing - create brand differentiation, build brand awareness and preference, unlock the market, category ownership, brand promise, be perceived as a trusted brand (not simply as a commodity), customer loyalty, capture mindshare to increase market share, “live the brand” and deliver exceptional brand experiences, drive revenue and improve business performance. 
Think of this session as providing added premium value -- a brand strategist “at their fingertips” for an hour. (length of time is flexible)
Branding Forum 
Larry speaks on Branding for 15 minutes and showcases a panel of 3 people (associated with the specific industry event he is speaking at) who represent successful brands. The panel shares their brand marketing ideas, strategies, business insight, and vision/philosophy for building brand equity, business value and driving business performance. A very entertaining, engaging, and educational experience including audience Q&A.
BrandBites
An enjoyable, entertaining brand storytelling presentation that is designed for a breakfast, lunch or dinner venue.